Goals · Next steps · Habits
Get from Point A to Point B, one step a day.
Ninja helps you get clear on your goal, turns it into one concrete, dated next step, and keeps you moving.
Start freeFree Starter plan. No card needed. See Plus
How it works
- 1
Know where you stand
Rate eight areas of life on the Wheel of Life, pick the one you want to move, then shape it into a SMART goal: specific, measurable, achievable, relevant and dated.
- 2
Take one step at a time
On Starter you set your own dated steps and check them off. With Plus, a short daily check-in: Ninja asks first, helps you clear the fog and land on one concrete next step, with a date. You decide the step.
- 3
Go deeper with programs and tools
Guided programs and a toolbox of proven methods, from habit building and gratitude to focus timers, grouped by category.
- 4
Stay motivated like Duolingo
Earn XP, level up and keep your streak going, with streak freezes for the days life gets in the way.
Simple pricing
Start free. Add Ninja Plus for daily check-ins, programs and the full toolbox.
Starter
Free
No card needed. Yours to keep.
- Wheel of Life + SMART goal setup (Point A to Point B)
- Your first concrete, dated next step, right away
- Set your own steps, with XP, levels and streaks
- Free tools: Saboteur check, Pomodoro focus timer, Eisenhower matrix and more
Ninja Plus · Monthly
US$9.99 / month
Free for 7 days, then US$9.99/month. Cancel before day 8 and pay nothing.
- Everything in Starter
- Daily check-ins with Ninja, up to 30 messages a day
- Weekly review
- Guided programs and the full toolbox
- Weekly duo recaps with friends
Ninja Plus · Yearly
US$89 / year
That's US$7.42 a month, billed yearly. No trial.
Get Plus yearlyPrices in USD. Plus renews automatically until you cancel, anytime from the app. Payments by Stripe. See the Terms.
Ready when you are
Your first dated step is a few minutes away.
Start freeWe'll email you a sign-in link. No password, no card. By continuing you agree to the Terms and Privacy Policy.
Questions
Is this therapy?
No. Ninja is a goal and habit tool, not medical or mental-health care. It helps you get clear on where you are and where you want to be, and take the next step. It doesn't diagnose, treat, or give medical or mental-health advice, and it isn't a substitute for a licensed professional. If you're thinking about harming yourself or you're in crisis, call or text 988 (the Suicide & Crisis Lifeline in the US and Canada) or your local emergency number.
What does "one concrete, dated next step a day" mean?
After you set a goal, Ninja helps you pick a small, specific action with a due date, like "Send the proposal to Sam by Thursday". You choose the step. Ninja helps you make it clear and doable.
How is it different from a to-do list or habit tracker?
Ninja starts from your goal, not a blank list. It helps you shape a SMART goal, choose one small dated step, and keeps you moving with programs, streaks, XP and weekly reviews.
What's the Wheel of Life?
A quick self-rating of eight areas of your life (career, money, health and so on). It shows where you're strong and where you want to grow, and helps you choose a goal that matters now.
What are programs and tools?
Programs are guided paths, like a 30-day habit builder or a 21-day gratitude practice. Tools are standalone methods you can use anytime, such as a focus timer, a values sort or a mind-trap check, grouped by category.
What does it cost?
Starter is free, with no card: the Wheel of Life and SMART goal setup, your first dated step, your own steps, XP and streaks, and the free tools. Ninja Plus adds daily check-ins with Ninja, weekly reviews, programs and the full toolbox. Plus is US$9.99/month or US$89/year in the US, and CA$12.99/month or CA$119/year in Canada. Monthly starts with a 7-day free trial that needs a card, and you won't be charged if you cancel before day 8. Yearly has no trial.
How do I cancel?
Any time, from Me in the app. It opens the Stripe billing portal. You keep Plus until the end of the period you've paid for, and the trial won't charge you if you cancel before it ends.
Who is it for?
Adults in the US and Canada who want clear goals, dated next steps and habits that stick. Ninja is English-only and made for your phone.
What happens to my data?
We ask for your email to create your account and for what you write in the app. We don't sell your information. Payments are handled by Stripe, and we never see your card number. Read the Privacy Policy for details.
In crisis? Call or text 988 (US and Canada). Ninja is a goal and habit tool, not medical or mental-health care.